NIL (Name, Image, and Likeness)

Financial Planning for Your Student Athlete

A New Era in Amateur Sports Has Begun

NIL (Name, Image and Likeness) legislation now gives student‑athletes the ability to earn money through endorsements, appearances and social media. Since becoming permissible in 2021, NIL has continued to evolve, creating new opportunities for athletes to be compensated for their athletic talent, ease financial stress and support their families. Additionally, student-athletes are able build real‑world skills such as greater financial literacy, creating and managing personal wealth and capitalizing on their own personal brand. As national standards continue to take shape, NIL is becoming an increasingly meaningful part of student‑athletes’ financial and personal development.

My/Our Approach

As your athletic journey continues to evolve, so does your family’s need for comprehensive guidance. Our team is prepared to help you meet each new challenge with thoughtful solutions and personalized NIL support.

Throughout our process, we’ll provide the tools, partnerships and expert advice you need to make informed decisions with confidence. We’re committed to ensuring you feel supported, empowered and well‑prepared every step of the way.

Below, discover how we can together personalize your planning experience to achieve great outcomes.

Our Pillars of Successful Planning

Financial Foundations

Empowering student‑athletes with practical financial literacy, helping them make informed choices today while building strong habits that support long‑term financial well‑being.

Family Wealth Planning

Working closely with athletes and their families to design thoughtful, customized financial plans that support their goals today while creating lasting opportunities for future generations.

Trusted NIL Support Team

Helping families understand the important roles of agents, attorneys, tax advisors and other professionals so they can manage NIL opportunities responsibly and avoid unnecessary risks.

Services We Offer

Education & Awareness

Awareness sessions for athletes, teams and parents that explain the NIL landscape, the key advisory professional athletes should work with, and practical resources you can share within your family or athletic program. These sessions are intended to cover topics such as preparing for college life, 529 Plan options, financial aid and scholarships, and of course NIL fundamentals.

A base 30‑minute exploratory presentation with Q&A designed to help families dive deeper and get the answers they need.

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Financial Literacy & Planning

Athletes and families can receive guidance on cash‑flow management, saving and investing strategies, long‑term planning and risk and fraud protection. We help athletes understand how NIL income fits into their broader financial future both on and off the field. This includes budgeting for seasonal income changes, evaluating endorsement timing and protecting earnings through good financial habits.

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Tax & Entity Support

NIL compensation can create new tax and reporting obligations for student‑athletes and parents. My team can assist in coordinating introductions to trusted CPAs, discuss when it may be appropriate to consider forming an LLC or other entity and foster prompt communication across all advisory resource partners. This integrated approach ensures families make informed decisions with professional support every step of the way.

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Team Pathways to College

Supporting an elite athlete is a family commitment first. It also is one that extends to coaches, athletic directors and community leaders. We help not only the families prepare but extend our reach into the local school system delivering awareness and education that aligns with high‑school pathways for prospective college athletes. From feeder programs on up into success-driven high-school programs, athletic and life skills are cultivated. If you play a role in the process, we would like nothing better than to get to know you.

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Who's on Your Team?

Great NIL decisions require a coordinated team. Here’s who you’ll want in your corner and how we bring them together for you.

Your Established Partner: (insert name)

INSERT PERSONAL STORY ABOUT COACHING OT ALTHLETE. CHANGE THE IMAGE AND INSERT BOOKING LINK.

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Advance NIL Partnership

When NIL opportunities expand, the need for experienced, reliable guidance becomes even more important. That’s why we partner with Advance NIL, a recognized leader in NIL coaching and athlete education. Through this collaboration, families gain access to structured learning, practical tools and personalized one‑on‑one coaching that helps athletes navigate contracts, branding, expectations and financial decisions with confidence.

Together, Baird and Advance NIL provide a comprehensive support system designed to help student‑athletes make informed choices, protect their interests and maximize their long‑term potential on and off the field.

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Are You Ready To Explore NIL Planning?

Whether you’re brand‑new to Name, Image and Likeness or already navigating opportunities, we’re here to meet you where you are and help you understand what NIL could mean for your athletic and financial future. .
Every family approaches NIL differently. We welcome parents and guardians to be as hands‑on or hands‑off as they prefer, and we can help everyone understand their role in supporting smart, responsible NIL decisions. .